Online shoppers are becoming more demanding: almost all of them (82%) want to be able to choose the payment method for the goods they buy online. E-retailers should therefore develop their e-commerce site to keep up with this evolution. We have listed some of the current trends below:
1°) Keep your customer on your site
The days of redirections to a third party payment site are over (Ogone, etc). Without any development, you can have a payment directly integrated on your site.
2°) Payment by QR code
Many customers no longer wish to take out their bank card. Make it easier for them to place an order by allowing them to pay by QR Code using their smartphone.
3°) “Pay in 3 instalments without charge”.
Deferred payment methods are becoming more and more widespread. Some Internet users systematically seek to make their purchases on e-commerce sites that offer this solution, whether it be “Buy today, pay later” or “Pay in 3x without charge“. For the E-merchant, this type of payment method is also risk-free and only incurs certain transaction costs.
4°) Adapt to new payment methods
By integrating the right tools, it has become very simple to allow users to pay on your site using Google Pay or Apple Pay.
Internet users can thus pay easily and quickly in complete security, without having to communicate their bank details again.
5°) Look after known customers
Has a customer made a first purchase on your site? Don’t force them to re-enter their bank details on their next visit. You can indeed, with their agreement, keep their bank details 100% secure, and this without any development.
6°) Buy now
Allow your customer to log on to your site and place an order (and pay) by bypassing the entire sales tunnel. In other words, the customer does not have to enter their delivery address or even their bank details.
In order to increase the average basket of your sales and gain in efficiency, Magento Adobe Commerce allows you to integrate different payment methods to guarantee a fluid and personalized experience to your customers and boost the conversion rate.
Need help to develop your E-commerce site? Do not hesitate to contact us!
